AUCKLAND, Wednesday: Bauer Media has established a new travel editor role and is streamlining the creation of its sought-after travel content across all consumer magazine and digital brands within its business.
The appointment of Penny Lewis as the company-wide travel editor is intended to further develop Bauer Media’s storytelling expertise and strengthen the sector for its brands.
Lewis is currently the lifestyle director for Woman’s Day and New Zealand Woman’s Weekly and has 20 years’ experience in lifestyle journalism. She has previously been the deputy editor of Your Home & Garden and Home magazines, and the NZ Herald’s real estate editor and the editor of Herald on Sunday lifestyle magazine, now Sunday Travel.
Lewis will help lead a group of expert journalists to produce innovative travel content across the Bauer Media brands and platforms, with the exception of Kia Ora magazine, Air New Zealand’s inflight publication, which has a dedicated editorial team.
Bauer Media has already seen success with this holistic and brand-agnostic approach in its beauty and fashion domains.
“Our titles produce an extraordinary amount of travel content – more than 1000 features every year.”
The media company recognises that travel is a passion-point for its audiences and this business-wide strategy will simplify the approach to content creation and enable the publisher to amplify stories which resonate with readers across New Zealand. It also allows more opportunity to work with commercial partners in content creation.
Penny Lewis said: “Our titles produce an extraordinary amount of travel content – more than 1000 features every year. This is an opportunity to put a strategy around Bauer’s impressive offering of engaging and inspiring travel stories in a relevant way for each brand.
About Bauer Media New Zealand
Bauer Media NZ is the country’s largest and most influential magazine publisher, with 17 magazine brands. Three million New Zealanders have read Bauer magazines in the past year and the duplicated monthly reach on Bauer websites is 1.4 million plus 1.5 million on social media. Bauer Media NZ’s consumer division specialises in women’s entertainment and lifestyle, fashion and beauty, food and home, and current affairs and culture across print, digital and events.
Bauer delivers premium and highly engaged audiences through award-winning brands such as: Woman’s Day, New Zealand Woman’s Weekly, The Australian Women’s Weekly NZ, New Zealand Listener, North & South, Metro, HOME, Fashion Quarterly, Simply You, NEXT, Your Home & Garden, Motorhomes, Caravans & Destinations, Nadia, and Kia Ora. The company’s focus on innovation has led to a number of high-profile digital launches: Noted.co.nz, Beautyheaven.co.nz, Homestolove.co.nz and Nowtolove.co.nz. Bauer offers a range of independent, communication-related services, including research through Insights IQ, custom publishing, video production and content marketing through the Media Collective.
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