BBC Worldwide has appointed ad2one as its digital sales house for New Zealand. The New Zealand digital sales & marketing agency will focus on developing content partnerships and display advertising solutions across BBC digital platforms in New Zealand, including BBC.com, GoodFood.com and TopGear.com, as well as integrating digital campaigns across mobile sites and apps.
With over 10 million page impressions and 800,000 unique browsers in New Zealand per month, BBC.com is one of the country’s leading websites for up-to-the minute news, sport and features content.
“We’re delighted to be partnering with ad2one,” said Sydney-based BBC Worldwide director of advertising sales & brand partnerships Alistair McEwan in a release. “As a premium sales house, their expertise will help us to further strengthen our ties with the key advertisers in New Zealand, which is a hugely important market for us.
“Our digital platforms, including BBC.com, offer a significant opportunity for brands looking to connect with our premium audience and align with world-leading BBC content that resonates so well in New Zealand.”
ad2one NZ managing director Lisa Ison said: “Brands come to ad2one for access to the most qualified and engaged audiences available in New Zealand. The addition of BBC Worldwide to our portfolio of premium publishers will further raise our game and consolidate our position as the go to premium sales house in the region.”
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