Best taps Annie Dow

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AUCKLAND, Friday: The NZ Design Institute has awarded three Black Pins – their highest honour – to master carver Clive Fugill, legendary brand designer Annie Dow and Fisher & Paykel Healthcare.

In addition, DINZ handed out eight Purple Pins, including two for Designworks and one for Resn.

Fisher & Paykel Health that collectively all seven demonstrate the characteristics that make organisations who deploy design holistically so successful.

“Understanding how people, especially customers and users, think and feel, whether it’s about fire or fitness, clothing or conservation, is at the core of these organisations’ design intent,” he said.

In awarding the DINZ Black Pin for Outstanding Achievement to Annie Dow, DINZ ceo Cathy Veninga said: “It is an honour to turn the tables and give something back to someone who has given so much to the design industry over the last 25 years.


DINZ handed out eight Purple Pins, including two for Designworks and one for Resn.

“Annie’s tenacity, her passion for design, her smarts and her generosity have not only enabled her to grow her own business, but provided opportunities for generations of New Zealand designers to grow their own talents.

“At 25 years young, Dow Goodfolk is a highly awarded studio, a highly regarded strategic business and a highly respected ‘proving ground’ for many, many committed designers. Annie is a survivor who’s fought hard for the respect she has as a business woman, and is valued by our industry as a strong advocate for design generally, and also for women in design.

“Tonight we will honour one of our own who has advocated and educated on our behalves and reminds us that we’re worth it!”

The Purples went to …

  • Seachange – for Supertrash (Graphics)
  • Resn – for Stop The Spread (Interactive)
  • Buck – for Power to the Pro (Moving Image)
  • Designworks – for Pepeha (Nga Aho)
  • Designworks – for Tiaki (Public Good)
  • Sharesies – for Sharesies (User Experience)
  • Asdollah-Zadeh, Loo & Mulla – for Rainbow Machine (Spatial)
  • Woolkin – for Brave Dave (Product)
  • All winners here
  • bestawards.co.nz
  • linkedin.com/in/annie-dow

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