AUCKLAND, Today: Hot on the heels of unveiling their new visual identity (in M+AD yesterday), Big Comms has launched a new Barfoot & Thompson outdoor-led brand campaign.
As a family owned company, still run by its founding families, Barfoot & Thompson has an authentic culture and genuinely held values.
Big MD Ant Salmon said: “The things that Barfoot & Thompson hold dearest are people, family, diversity and community.
“Pretty much every day since we started working with them in 2011, they’ve demonstrated that. The marketing team gave us a great brief which allowed us to explore the expression of those values.”
“Every day since we started working with them, they’ve demonstrated the things they hold dearest are people, family, diversity and community.”
Big CD Joe Holden said: “In every case, we’ve injected a little something. like a truism, a visual difference or similarity – to make it fun and hopefully more memorable.”
For Caroline Dobby, Advertising Manager at Barfoot & Thompson, the new campaign is the chance to show the human side of the company.
“We have plenty of advertising that talks about the things that make us successful – our history, our expertise, our network structure, our innovation and so on. We’ll keep doing that, so that we’re always top of mind for prospective vendors or landlords.
“But what really sets us apart is the values and culture of this company, and the campaign brings those to life in a delightful and surprising way.”
CREDITS
Client: Barfoot & Thompson
Creative Agency: Big Communications
Production: Adpix (photography), Bunker (3D/retouching)
Media agency: Dynamo
- Big sent us an impressive portfolio of the B&T rebrand work – see it all here
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