For 10 days from Friday 21 April to Sunday 30 April, some 25,000 athletes from around the globe will descend upon Auckland to compete in the 2017 World Masters Games, and enjoy all Auckland has to offer. That’s a lot of people! Barfoot & Thompson is the presenting sponsor and is celebrating the event coming to the city in a campaign from Big Communications.
“Aucklanders don’t yet realise what’s going to hit,” predicts Big CD Joe Holden. “The games will be epic, so we needed the campaign to reflect this.
“The idea was to loyally re-create Auckland’s city-scape using sporting equipment from every single one of the 28 sports featuring in the games.”
The campaign extends across digital (scroll down), outdoor (our main image), print and owned media.
During the 10 days of competition, Barfoot & Thompson will be highly visible at the many Auckland venues. “Our 1700- plus people across 64 Auckland branches can’t wait to be involved, either competing themselves or participating in activations,” says MD Peter Thompson,
“Of course, the campaign required specialist skills to create the incredibly detailed 3D generation, digital artwork and animation,” says Joe Holden. “For this, Big commissioned their good friends at Bunker.”
- The making-of video: http://bit.ly/2muoV1u
CREDITS
Sponsorship Manager: Mildie Meyer-Els
Project Manager: Owen Harrison
Marketing Manager: Jen Baird
Account Director: Ant Salmon
Senior Account Manager: Christie Lyford
Account Manager: Emma Smith
Creative Director: Joe Holden
Art Director: Mike Knight
Copywriter: Andrew Davidson
Production Company: Bunker
Media Agency: Dynamo
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