To promote the new Westpac CashNav App, Westpac collaborated with TVNZ and Shortland Street’s producers South Pacific Pictures to engage an audience in a fun and creative way.
Shortland Street writers created tailor-made content of their core cast’s spending habits. It was put into an interactive online quiz that let viewers discover which of the Shortland Street characters their own spending habits reflected.
The interactive content appeals to both viewers and client. Westpac director mass marketing, Andrew Twidle, says: “TVNZ did a great job in a short period of time helping construct a highly engaging plan to communicate the benefits of our CashNav tool in a fun and sharable way.”
TVNZ GM of Content Solutions, Lyndsey Francis, says: “We loved teaming up with Westpac. We have a client who wants to highlight their new product, and we have highly engaged viewers who are constantly seeking out additional content online. We just had to bring it all together.”
The quiz has had thousands of people take part, with close to half opting in to receive more information from Westpac.
Shortland Street will be celebrating its 25 anniversary in May 2017.” If you want to explore how your brand can be associated with New Zealand’s longest running soap, have a chat with your TVNZ sales rep,” Lyndsey Francis said.
CREDITS
Client: Westpac
Creative: TVNZ Blacksand with South Pacific Pictures
Client’s Media Agency: FCB Media
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