AUCKLAND, Today: NZ promotional marketing agency Boost Promotions has won six major awards – including the supreme Platinum – at the APPA Promotional Product Awards.
The APPA (Australasian Promotional Products Association) Awards celebrate creativity and outstanding use of promotions products in businesses. This event is the only annual event held in Australia and New Zealand that recognises achievements of both businesses and individuals within the promotional industry.
Tara Holdich (Boost Promotions, marketing manager) said: “It’s great to see promotional products being produced to such a high creative standard.
“Some of the categories this year were quite interesting such as Eco-friendly and sustainable products, entire ranges of products and clothing Made in New Zealand and full integration with digital and media campaigns.
“I am really excited to see what happens next in this space, there is a lot of creativity happening that will certainly shape the promo industries future”
Boost’s winners included …
Apparel/Wearable Products: Tui Catch a Million T-Shirt. The judges said: “Great job. Design is on brand for Tui and is stylish enough for the customer to wear long after the campaign has ended.”
Event Merchandise: Eden Park Collection.
Made in New Zealand: Tourism NZ clothing range. The judges said: The concepts created were spectacular to fit with such a promotion
Overall Winner (Platinum): Boost
The judges said Boost won their Platinum for their outstanding work in the Apparel/wearable Products category. One judge said: “The concept of the merchandise was a great design that fitted the brand, and excellent printing methods for longevity, quality and the summer weather.”
The night also saw the promotional products industry recognise three standout NZ individuals with APPA Life Membership bestowed upon industry legends Jim Robertson and Barbara McGrath, with Keely Heremaia receiving the Young Achiever of the year award.
NZ Winners
- Platinum Award for Overall Excellence – Boost Promotions
- Business to Business Programs – All About Promo
- Consumer Programs Gift with Purchase -BTL
- Distributor Self Promotion- Boost Promotions
- Apparel/Wearable Products-Boost Promotions
- Merchandise/Catalogue Programs – ZINC
- Best Integration to a Campaign/New Media Category – Boost Promotions
- Not for Profit Promotion – Pinpoint Promotions
- Event Merchandise -Boost Promotions
- Sustainable/Eco-Friendly/Recycling Programs – All About Promo
- Made in New Zealand –Boost Promotions & Challenge Marketing
- Best Decoration Services-Embroidery Works
- Best Boutique Supplier-Peros
- Best Supplier- Logo Line
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