Adman takes the plunge to transform young lives

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Dentsu Aegis ceo Rob Harvey joins 28 NZ executives next Wednesday (9 May) as they get set to drop 192m from the top of the Sky Tower for the Graeme Dingle Foundation’s annual Drop Your Boss campaign.

Leading executives, including radio personalities from Flava, will leap from Auckland’s tallest building at speeds of up to 85km/hour – giving them the opportunity to transform the lives of 27,000 Kiwi kids across the country by helping them to build resilience and self-belief.

Flava hosts Pua Magasiva, Sela Alo and Tarsh Iremia will all be dropping, as will NZ Breakers’ Dillon Boucher, and at 72 years of age, foundation co-founder Sir Graeme Dingle himself will also take the plunge for the fourth time. 

Sir Graeme Dingle, says Drop Your Boss is an important initiative that perfectly reflects what the Foundation works to achieve for children all over New Zealand. 


“All funds raised will go towards the transformation of young Kiwi lives through the Graeme Dingle Foundation.”

“Every day we empower children by nurturing their self-belief,” he says. “When they believe in themselves, they can see their own strengths and summon, from within, the conviction to overcome challenges, both big and small.

“Every time these kids bounce back from hardships, they will develop resilience, which they will need in order to go further and farther in life.

“We want every child to know what they have inside is greater than any obstacle. With alarming rates of youth suicide, growing poverty, and the continuous impact of social media, growing resilience in our youth has never been more timely, making Drop Your Boss, an event that encourages leaders to face their biggest fears, so important.”

Other droppers include Simplicity founder Sam Stubbs, Squirrel Mortgages founder John Bolton, The Property Market director Antonia Baker, Deloitte partner Andrew Dick, SAP director Frances Steel, SM Architects director Stuart McKechnie and Southern Trust funding manager Steve Bennett.

All funds raised from Drop Your Boss 2018 will go towards the transformation of young Kiwi lives by supporting the Graeme Dingle Foundation.


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