AUCKLAND, Today: “It’s always intrigued me how hard your subconscious brain works in the background,” says Steve Thomson. This insight led to Brandspank’s transformation into 4AM, signifying a new creative dawn.
The transition to 4AM marks a fresh chapter from the legacy of Brandspank, established in 1999. Renowned in the broadcast industry, the agency’s evolution is a narrative of innovation and success.
“We felt it was time to acknowledge that shift with a fresh brand for ourselves.”
In recent years, Brandspank broadened its horizons, embracing sectors such as FMCG and education. This expansion showcases the agency’s adaptability, culminating in the successful launch of Ayrburn, a Queenstown food & wine destination.
“We felt it was time to acknowledge that shift with a fresh brand for ourselves,” Kurt Bradley reflects. 4AM emerges as a testament to strategic thinking, creativity, and a commitment to delivering real value to clients.
Despite the rebrand, the essence of the agency remains constant. “Nothing’s changed and everything’s changed. Same friendly team working smart and hard,” they affirm, highlighting a steadfast dedication under the new identity of 4AM.
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