Bravo New Zealand is supercharging its digital publishing business and offering bespoke packages to advertisers including integrated partnerships, branded content and native editorial.
“The launch of the new digital publishing offering will enable Bravo to create uniquely tailored multi-platform campaigns, demonstrating the power of the Bravo brand ecosystem to advertisers,” said Chris Taylor, the Sydney-based ANZ MD at NBCUniversal International Distribution & Networks.
The arrival of the native advertising offering also marks the hiring of additional resources dedicated to delivering significant local editorial on the website.
“Bravo New Zealand is fully resourced with a dedicated digital editorial team to deliver strategic, creative and compelling content,” Taylor said. “We will leverage the power of our joint venture partners, MediaWorks and NBCUniversal, to further amplify advertiser content across digital platforms.”
“The arrival of native advertising also marks the hiring of extra resources to deliver significant local editorial on the website.”
Since the launch of a content-rich Bravo website the platform’s audience has grown rapidly and is now reaching an average audience of over 140,000 unique browsers each month. Taylor says it is ranked by Nielsen at #8 in the top 10 entertainment sites in New Zealand.
In March the audience reach hit a record high of 162,000 unique browsers.
About Bravo New Zealand
Bravo is a premier lifestyle and entertainment brand that drives cultural conversations around its high-quality, original content. The network’s diversified slate includes unscripted favourites such as Vanderpump Rules, Below Deck, Southern Charm, Million Dollar Listing and popular Real Housewives franchises.
Bravo New Zealand is a joint venture between MediaWorks, New Zealand’s largest independent broadcaster, reaching 4.29 million Kiwis through its TV, Radio and Digital platforms and NBCUniversal International Networks, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.
On Demand via ThreeNow for iOS and Android.
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