AUCKLAND, Today: After a competitive pitch at the end of 2019, new indie financial news site BusinessDesk has signed with creative & media agency Contagion – which has now launched a new campaign, Follow the Money, with outdoor, digital, social and a “hard-to-miss” activation (scroll down for the link).
CD Bridget Taylor said: “Intelligent, trusted news sources are more valuable than ever. While most news is just not that smart – or independent any more – BusinessDesk is.
“The campaign almost wrote itself, as the purpose and focus of BusinessDesk is so clear.
“Pattrick Smellie and the team are some of the most reputable journalists in the country and it’s been a privilege to write for them. But we’ve also had to be very careful about where we put our apostrophes!”
“This campaign almost wrote itself, as the purpose and focus of BusinessDesk is so clear.”
The launched this week, with “strong, thought-provoking headlines” clearly targeted at key areas of business.
BusinessDesk will be officially launched today (Wednesday 26 February) in Auckland at a function in ANZ’s headquarters.
Finance Minister Grant Robertson and Opposition finance spokesman Paul Goldsmith will take part in an “ask me anything” style conversation, moderated by Smellie and Brian Gaynor, the non-executive chairman of BusinessDesk owner Content Ltd (and a co-founder of Milford Asset Management).
Publisher Matt Martel said: “Trustworthy news sources are more important than ever. The news needs to be reported by people who will state the facts and not be biased. We partnered with Contagion because they share our values and drive.”
CREDITS
Advertising Agency: Contagion
Media Agency: Contagion Media
Advertising Sales: Scroll Media
Activation Partner: Rolls Royce
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