AUCKLAND, Last Night: The Civil Aviation Authority has been awarded the Supreme Award for its entry Fly your Drone at the 2019 annual PRINZ Awards.
The judges said: “The Drone campaign took complex aviation rules and turned them into simple and engaging animated videos to highlight drone safety”. The campaign also won the Public Sector Public Relations award category.
Chief judge Kate Woodruffe said that the campaign demonstrated how PR professionals are well-equipped to help organisations respond positively to digital disruption and change.
“This campaign clearly took the client well outside their comfort zone, and the results to-date are impressive. It also demonstrated how successful PR strategies often begin by persuading the client to do things differently to achieve a different outcome,” she said.
This year PRINZ also introduced a PR In-house Team of the Year category to recognise professionalism, culture and contribution to organisational success by an in-house team. The winner of this category was SPCA.
WorkSafe New Zealand was highly commended for the category.
Winners of the PR Consultancy of the Year categories were also announced at the gala dinner. Great Scott Christchurch won the small-to-medium category. Campbell Squared Tauranga, won the medium-to-large category for the third year in a row.
Mango Communications Auckland, was highly commended in the medium-to-large category.
The PRINZ Awards recognise excellence in the New Zealand’s public relations and communications industry, promoting continuous improvement and celebrating best practice. The 2019 awards attracted 83 entries across 14 categories.
The awards are judged by Life Members, Fellows and senior practitioners of the institute with the assistance of international colleagues.
The 2019 PRINZ Awards results …
Supreme Award
- Winner: Fly your Drone, Kelly Gage and Mike Richards, CAA
Corporate Public Relations
- Winner: 2degrees #Goodchat – Claudia Macdonald, Holly Hatch-Stevens and Max Burt, Mango; Katherine Cornish and Mathew Bolland, 2degrees
- Highly Commended: A new horizon – Scott Campbell, Angela Campbell and Ariane Adam, Campbell Squared
Public Sector Public Relations
Winner: Fly your Drone –Kelly Gage and Mike Richards, CAA
Internal Communications
Winner: Leading the way in reducing plastic at checkouts – Daniel Chasemore, Countdown
Highly Commended: Spark goes Agile: Not just another damn restructure – Anaru Tuhi, Andrew Pirie, Ellie Cross, Michelle Baguley and Todd Park, Spark NZ
Limited Budget or Not-for-Profit Public Relations
- Highly Commended: A conversation starter for testicular cancer – Angela Spain, Joanna James and Katie Smith, FCB
- Highly Commended: Are we there yet? Women and equality in Aotearoa – Bex Martelletti, Auckland War Memorial Museum
Marketing Communication – Public Relations
- Winner: Never too young – creating a conversation about bowel cancer – Chelsea Halliwell, Resolve Communications
- Highly Commended: Seizing the moment: World Vegan Day – Amy Richardson, Colin Espiner and Rebecca Foote, SkyCity Entertainment Group
Special Project or Short-term Campaign
- Winner: You can’t make a glacier lie – Susan Pepperell, Rory Newsam and Sarah Fraser, NIWA
- Highly Commended: A calm urgency – Ariane Adam, Angela Campbell and Scott Campbell, Campbell Squared
- Highly Commended: Maungatapu underpass community day – Amanda Weatherley, Claire Pedersen-Croll and Natalie Mankelow, NZTA
Communicating in Diversity
- Winner: Cultural Cocktail smooths control issue for Asian visitors – Eva Li, Kenneth Wang and Lucy Ong, BananaWorks
- Winner: Spark’s Kupu encourages Kiwis to give Te Reo Māori a go – Anaru Tuhi and Ellie Cross, Spark NZ
- Highly Commended: Transparency and Tikanga – Weaving a path for a divided iwi – Jessica Cushing, Scott Campbell and Angela Campbell, Campbell Squared
- Highly Commended: Wave Nine – Invest in your Whanau – Ranae Niven, Te Pūtahitanga o Te Waipounamu
Sustained Public Relations
- Highly Commended: Rescuing Husky Rescue – Erin Jamieson, Leigh Harris and Rebecca Dunlay, Convergence Comms
Paul Dryden Tertiary Award
- Winner: Kelsey Schutte, AUT
Sally Logan-Milne Young Practitioner of the Year
- Winner: Cassie Arauzo, Spark
- Highly Commended: Sarah George, InternetNZ
PR In-House team of the Year
- Winner: SPCA
- Highly Commended: Worksafe
PR Consultancy of the Year – Small to Medium
- Winner: Great Scott Communications
PR Consultancy of the Year – Medium to Large
- Winner: Campbell Squared
- Highly Commended: Mango Communications
- www.prinz.org.nz
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