The Cannes Lions has added five sub-categories to this year’s Creative Effectiveness category. Cannes also unveiled the jury for this category.
The new sub-categories are:
- Creative Effectiveness for Good
- Creative Regional Effectiveness
- Creative Global Effectiveness
- Creative Longer-Term Effectiveness
- Creative Marketing Effectiveness
Cannes Lions MD Jose Papa said the changes come in response to the growing role of creativity in a wider range of business objectives. “Submissions are invited for regional and global campaigns, longer-term brand programmes and ‘creativity for good’.
“Lastly, a new sub-category called ‘creative marketing effectiveness’ is designed for brand marketer initiatives where the client played a proactive role in the work’s creation and where effectiveness was embedded at the heart of the idea.”
Entries to the 2017 Creative Effectiveness Lions are now open and will close on Thursday 20 April.
- Entry advice & more info: www.canneslions.com/creativeeffectiveness
The Creative Effectiveness jury
An Aussie made the list – but no Kiwis. The jury president is Jonathan Mildenhall, CMO at Airbnb San Francisco
- Sudeep Gohil, Co-Founder, Tyde, Australia
- Alegra O`Hare, VP Global Brand Communications – adidas Originals, adidas, Germany
- Simone Tam, CEO, mcgarrybowen, Greater China
- Tammy Einav, Chief Executive Officer, adam&EveDDB, UK
- Esther ET Franklin, EVP, MD Strategy & Cultural Fluency, MediaVest | Spark, USA
- Peter Carter, Harley Procter Marketing Director, Procter & Gamble, Global
- Fernando Mercado, Head of Brand Marketing, Burger King, Global
- Anindita Mukherjee, Global Chief Marketing Officer, S.C. Johnson & Son, Inc., Global
- John Seifert, Worldwide Chairman & Chief Executive Officer, Ogilvy & Mather, Global
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