AUCKLAND, Yesterday: Exhibition giant Val Morgan reports that the Marvel series of movies is proving to be a winning formula when it comes to box office success. Marvel has become one of the biggest pop culture influences in the past decade and the results are showing.
The latest, Captain Marvel, has smashed box office predictions with an opening weekend NZ$2,133,332 in New Zealand.
The Marvel Cinematic Universe is an American media franchise centred on a series of superhero films, independently produced by Marvel Studios and based on Marvel Comics books.
With 20 films released so far, starting in 2008 with Iron Man, the Marvel Cinematic Universe has grossed more than $17.5 billion worldwide, making it most successful film franchise of all time. Four out of the top 10 highest grossing movies globally are Marvel films.
“It is shared experience with friends and fellow fans – the sooner the better in order to avoid spoilers.”
Captain Marvel’s eventual Australasian b.o. returns at the box office this year are expected to be $6.42 million – close to 500 hundred thousand admissions.
2019 brings the most anticipated titles from the MCU including Captain Marvel, and Avengers: Endgame which follows in April. The trailer for Endgame broke the record for the most trailer views in its first 24 hours of all time.
Sydney-based Val Morgan MD Guy Burbidge said, “We are very excited with the numbers.”
Auckland-based NZ sales director Matt Tremain said, “Marvel has created an event out of films, the superbowl of cinema, and a franchise out of characters. It’s an experience for the big screen, with engagement and impact like no other medium.
“It is shared experience with friends and fellow fans – the sooner the better in order to avoid spoilers.”
About Val Morgan
Val Morgan Cinema Network is Australia and New Zealand’s leading national supplier of screen advertising. Our network of over 2000 cinema screens covers metro, regional and country areas and provides advertisers access to a sought after audience in a high impact environment, proven to deliver six times the engagement of television. Val Morgan is part of the Hoyts Group – A Wanda Group Company.
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