Ogilvy Media has booked a one-month digital schedule to help promote Cookie Time’s new Postcard Cookies campaign – which allows consumers to send one of Cookie Time’s iconic Original Chocolate Chunk Cookie, in a postcard style box with a personal message, to almost anywhere in the world for NZ$8.50.
Creative for the pre-Xmas campaign was done in-house.
Guy Pope-Mayell, CTIL* director, says the Cookie Time has for a number of years sought an efficient way to export its freshly baked product. “We have been fielding international customer demand for many years but finding suitable importers and exporters in a global context, plus managing shelf life for product shipping, have proved to be significant barriers,” he said
“The breakthrough was focusing our initiative on one small individual product, effectively creating a small parcel to tap into the NZ Post international airmail pipeline. Best of all there are no shelf life issues, so that someone in the UK can be eating a cookie from the same batch at the same time as someone in New Zealand is picking one up at the local dairy.”
*About CTIL
Cookie Time International Limited (CTIL) is the master licensor for the Cookie Muncher Cookie Bar® retail concept and related trademarks. CTIL is the international sister company to Cookie Time Limited, which is focused on core New Zealand business. CTIL operates the flagship Cookie Muncher Cookie Bar in Queenstown, the new online store at www.cookiebar.co.nz, and is spearheading the rollout of additional Cookie Bars in international markets.
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