NZ left the Caples Awards in New York City on Friday with four Golds, four Silvers, and a Bronze. Clemenger BBDO Wellington won two Golds, Colenso BBDO a Gold and a Silver, O&M also scored one Gold and one Silver, and Republik won two Silvers and a Bronze.
- Clemenger’s Golds Awards came for NZTA Mistakes in the Viral Video Marketing category and for CAANZ Share The Love in Agency Self Promotion.
- Colenso picked up a Gold for Heineken The Great Monteith’s Meatpack Hunt in Creative Use of Technology the same campaign also scored a Silver in Promotional/Activation.
- Ogilvy & Mather Make a Difference campaign for Royal Forest & Bird Protection Society won Gold Award in Best Art Direction and a Silver in Print.
- Republik’s Fuji Xerox Wide War 1 collected two Silvers and a Bronze in Best Launch Campaign, Best Art Direction and Best Dimensional DM.
Burger King also won Silver for Anti-pre Roll in Online Advertising and two Bronzes for Motel BK in the Ambient/Guerrilla Marketing and Launch Campaign categories. BNZ Emotion Scan campaign won a silver and bronze in the Campaign Microsite and Integrated Campaign categories.
BBDO Worldwide was named Network of the Year.
The Caples aim to honour the boldest and most creative global direct & interactive marketing campaigns.
See the full list of metal winners here: www.caples.org/winners/2014
“The Caples is a tough show where only work that comes up to scratch gets rewarded,” said Colenso/Proximity ceo Nick Garrett. “We’re chuffed that our mates in Wellington picked up two Golds and that we’ve come out as the top Kiwi agency; it’s been another good night for Clemenger Group.”
Wayne Pick, ECD at Colenso/Proximity, said: “We may not always have the biggest budgets to work with but innovation is at the heart of what we do so it’s nice to be recognised for this at such a prestigious show.”
Hot on the heels of a Gold and the Diamond Award for Best in Show at the 2014 International ECHO Awards – the other global Direct Marketing competition – Republik’s three gongs capped off an impressive awards haul for the Fuji Xerox campaign, which now totals 12 awards.
“This is another fantastic result for us,” said Republik director Paul McNamara. “The campaign has delivered on every objective, so to be up here with the best in the world is incredibly satisfying. I have to credit the team at Fuji Xerox – Steven Caunce, Amber Henderson and Alistair Egan – for their role in the result; they’re an incredible client who want us to push the boundaries.”
Fuji Xerox’s Caunce said: “We couldn’t be happier. Wide War One absolutely delivered in every respect.”
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