Clemenger BBDO has shot a new TVC, Local Legends, for the NZTA, demonstrating how everyone has a part to play in stopping a drunk driver.
The ad, which continues the theme that has radically changed the NZ public’s perception of driving hazards – most notably with the multi-awarded Ghost Chips – was released initially yesterday on the NZTA Facebook page.
This time around, the focus is not on Maori – the protagonists are Pakeha kids and a couple of older, much wiser blokes. This is a very funny and powerful ad that is likely to be just as influential as its predecessor.
CREDITS
Client: Transport Agency
Principal Advisor: Rachel Prince
Principal Scientist: Paul Graham
Agency: Clemenger BBDO
Executive Creative Director: Philip Andrew
Creative Director: Brigid Alkema
Creatives: Mark Dalton, Mike Gwyther
Head of Social Marketing: Linda Major
Senior Account Manager: Bethany Omeri
Head of Television: Martin Gray
Film Company: Finch
Director: Patrick Hughes
Producer: Karen Bryson
Editor: Drew Thompson
On-Line: Beryl
Sound Mix: The Coopers at Franklin Road
Music: Max McCauley Back to the Mountain
Media: OMD
Managing Partner: Matt McNeil
Account Manager: Elena Kotsapas
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