Clemenger BBDO Wellington has won May’s Newspaper Ad of the Month with their NZTA Community Speedo ad. The judges agreed that “the placement of the ad in The Dominion Post was so big and bold, that it defied any reader not to stop and take in the urgency of its message”.
No Special Mentions were awarded so this gives Clemenger five points on the Agency League table.
The judges were Mike Knight (Big Communications), Oriel Davis-Lyons (Colenso BBDO), Dave Bolton (Federation), and Kate Humphries (MDS AdSchool).
The Ad of the Month winning team receive $250 and Agency League points for their agency, which are tallied on a league table to run from 1 July 2014 to 30 June 2015.
Ad of the Month and Agency League also accept entry from newspaper digital ads, as well as newspaper print ads.
News Works’ Ad of the Month and Agency League competition is open to any ad that has appeared on a New Zealand newspaper website or app, or in any print edition. Both digital and print entries vie together for the best monthly accolade, with only one individual ad to be selected top each month – although judges may give special mentions to a number of exceptional ads.
To enter digital or print ads in Ad of the Month and gain points on the Agency League table, go to www.newsworksnz.co.nz/creative/ad-of-the-month/enter.
Every monthly winner from 1 July 2014 to 30 June 2015 will automatically be entered into the $10,000 Newspaper Ad of the Year at the end of this year.
CREDITS
Agency: Clemenger BBDO
Executive Creative Director: Brigid Alkema
Creative: Erik Hay
Art Director: Tony Haigh, Brigid Alkema
Agency Producer: Scott McMillan
Director of Social Marketing: Linda Major
Senior Account Manager: Bethany Omeri
Account Executive: Matt Barnes
Media Agency: OMD
Managing Partner: Matt McNeil
Account Manager: Elena Kotsapas
Client: NZTA
Principal Scientist: Paul Graham
Principle Advertising Advisor: Rachel Prince
Senior Marketing Advisor (NZ Police): Campbell Moore
Production Company: Steve Boniface Photography
Photography: Steve Boniface
Producer: Emily Moon
Retouching: Geoff Francis
- More information here: www.agencyleague.co.nz
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