The New Zealand Defence Force is said to have appointed Clemenger BBDO to its creative account, ending its agency-of-record partnership with Saatchi & Saatchi.
The rumour, which has yet to be confirmed, suggests Saatchi will continue working with the NZDF on the Force Fit app.
DDB, FCB, Saatchi & Saatchi, Clemenger BBDO, GSL Promotus and Y&R were said to be early bidders.
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