AUCKLAND, Today: Clemenger BBDO Wellington MD Brett Hoskin and director of social marketing Linda Major have been enlisted by the Marketing Association for a live-streamed Covid-19 review.
The NZMA is billing this as “a masterclass in communication”.
“We all know how difficult it can be to influence behaviour, the unsigned Brainy Breakfast release says. “Clemenger BBDO will share their role in building the ‘Team of 5 million’.
“Brett & Linda will share insights into a campaign that no one who lived through will forget.”
“Grab this unique chance to find out what happened behind the scenes.
“How do you persuade five million people to radically change their behaviour and comply with unprecedented restrictions?
“And how then do you as a brand best communicate with them once they emerge back into a changed world?
“For our second online Brainy Breakfast, Brett & Linda will share insights into a campaign that no one who lived through will forget.”
The session plays on Wednesday 1 July, from 10am to 11.15am. Tickets cost $29+gst.
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