Colenso ad parodied

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AUCKLAND, Last night: Fair Go has delivered a slamming indictment of AMI’s “innocent party” car insurance provisions. And worse, it parodied (at great length) Colenso BBDO’s latest AMI tvc Kindness to illustrate the point made by a complaining viewer.

Judging by what we saw, AMI behaved badly, and its “explanation” to Fair Go was about as glib as these things get.


“Well-written production; glib

client.”


As for Colenso, they were just doing their job. Professional, well-written production – glib client.

Judge for yourself (scroll down) …

The Fair Go item certainly got things moving, and to give AMI their due, they subsequently told the producers the complainant would receive her $3000 payout “immediately”.


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