NZ agencies have nine entries through to the finals of the first three AWARD Award categories – Radio, Digital, and Branded Entertainment/Content – announced over the weekend in Sydney.
In Radio, Colenso BBDO (with two finalist spots) was the only NZ agency to shine.
Five NZ ads made the Digital final: FCB and DDB have two apiece, with the 5th spot going to Clemenger BBDO Wellington.
Two entries from NZ also made the Branded Entertainment & Content final – one from Clemenger BBDO, the other from Colenso BBDO.
Chairmen in each of the categories were: Tim Buesing (Reactive) for Digital, Ralph Van Dijk (Eardrum) for Radio and James Mok (FCB NZ) for Branded Entertainment & Content.
Finalists for additional categories will be announced shortly.
Besides Branded Ent chairman Mok, Special Group’s Matty Burton is sitting on the Print, Poster & Outdoor jury, Colenso BBDO’s Simon Vicars and FCB’s Hywell James are both on the Radio jury, Y&R’s Josh Moore and FCB’s Peter Vegas are on the is on the Promotion/Experiential/PR jury.
The chairman of judges is Dan Wieden (Wieden+Kennedy.
The NZ finalists in Sydney are:
Radio
- Colenso: Mars Pedigreee Talkies
- Colenso: Mars Pedigree K9FM
Digital
- FCB Food Photos Save Lives UNICEF NZ
- DDB Group Change the bottle, change the game Lion
- Clemenger BBDO Mistakes NZTA
- DDB Group Bring Down the King SKY Television
- FCB Bank Job Brothers In Arms
Branded Entertainment & Content
- Clemenger BBDO Tinnyvision NZTA
- Colenso BBDO K9FM Mars Pedigree
- See all the Radio finalists here
- See all the Digital finalists here
- See all the Branded Entertainment & Content finalists here
A full list of judges can be found here.
The awards presentation event will take place on Thursday 19 March at Sydney Town Hall, in Sydney. Tickets are available here.
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