Colenso BBDO has seen six campaigns go through to the shortlist at Mashable’s Mashies – the most of any country.
The other agencies in the top five are all New York agencies with serious digital credentials – BBDO (5), BBH (4), Razorfish (3), Ogilvy & Mather (3).
The Colenso campaigns that made the shortlist are Pedigree Found (Best Global Campaign/Best Use of Mobile/Most Innovative Use of Traditional Digital Media), Samsung GS5 Black Cats (Best Real Time Marketing), Volkswagen’s Reduce Speed Dial (Best Global Campaign) and Tip Top’s Yes Sticks (Best Use of Facebook).
The Mashies, now in the third year, are run by the trend hunter/technology site Mashable.com, and aim to recognise and celebrate the best work in social, digital and interactive marketing.
“With only four or so campaigns from around the world getting shortlisted in each category, getting shortlisted for anything is a real honour,” said Colenso planning director Neville Doyle. “However, to be leading the world at this stage is really special and it is always great to be able to shine a global spotlight onto the digital creativity of New Zealand.”
The winners will be announced on Thursday 5 November in New York.
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