LONDON, Wednesday: Four New Zealand campaigns feature in the latest Warc Effective 100, released last night –Colenso BBDO came in at #5 and #43, Special Group #43, and DDB #64.
Colenso’s pair included 5th-placed Mars Pedigree Child Replacement Programme (with Starcom), and 64th-placed DB Export Beer Bottle Sand).
Special scored with 2degress Mobile Data Hunt, and DDB with Lotto Imagine.
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