Colenso BBDO and Curious Film have unveiled Monteith’s new campaign with a TVC which went to air on Sunday – the first part of an integrated campaign set to rollout over the next few months.
The 60sec ad’s focus is the West Coast, its people, and their passion for brewing great beer.
“It celebrates what people love about Monteith’s from the pioneering spirit of those who first made it there – across the Southern Alps, or by crossing the deadly Greymouth or Hokitika Bars in order to search for gold – to the modern-day pioneers who still make it there in the form of liquid gold,” said Monteith’s marketing manager Dave Openshaw.
“Back then there was no one to follow. You made your own way, and carved your own path. And that spirit lives on as fiercely today as it did then.
“There’s so much more to Monteith’s than most people know. With a rich history on the West Coast and our innovation hub still there at the brewery in Greymouth, we knew it was imperative to tell the story of not only our past but our ever evolving future, in the pursuit of liquid gold”.
The landscape features prominently – Karamea, Bruce Bay, Hokitika Gorge, Franz Josef, the legendary Blackball Hilton, and of course ‘mecca’ itself: the Monteith’s Brewing Co in Greymouth.
CREDITS
DB: Maud Meijboom-van Wel, Nick Rogers, Dave Openshaw
Colenso BBDO
Creative Chairman: Nick Worthington
Executive Creative Director: Andy Blood
Digital Creative Director: Aaron Turk
Head of Account Management: Angela Watson
Business Director: Brodie Reid
Head of Planning: Andy McLeish
Production Company: Curious
Director: Darryl Ward
Producer: Matt Noonan
Audio Post: Shane Taipari, Franklin Rd
Music Composition: Gareth Williams, Human Worldwide
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