LONDON, Wednesday: Colenso BBDO Auckland has won the Grand Prix for DB Export Gold Extra Low-Carb I’m Drinking It For You in the Effective Content Strategy at the WARC Awards 2020.
The Colenso work featured a multiplatform campaign to launch the brew in New Zealand, on TV, radio, print, digital, social and experiential.
This campaign also won the Best Multiplatform Award, for a content strategy that has successfully used a range of different communication channels.
“The Grand Prix and Special Award winners across the four categories share a US$40,000 prize fund.”
A total of 13 campaigns – one Grand Prix, three Golds, five Silvers and four Bronzes –won in the category, which rewards content strategies that can demonstrate a business outcome.
The full winners’ list, as voted by the 16-strong jury of agency- and client-side industry professionals, is as follows:
The Effective Social Strategy winners, the last category to be announced, will be revealed shortly. The Grand Prix and Special Award winners across the four categories of the WARC Awards share a US$40,000 prize fund.
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