Colenso BBDO has won three Pencils in the Radio category on the first day of D&AD judging in London – two were for Mars K9FM, the other for Mars Talkies. Whybin\TBWA\Dan Auckland won one Pencil for NZME Talk Rugby Like a Pro in the Writing for Design category, and Alt Group Auckland picked up one Pencil for Twenty Six Characters in the same category.
The UK leads the field with 11 Pencils, followed by Brazil and South Africa (six Pencils apiece). New Zealand (five), and the US and Australia with four Pencils each.
The D&AD Awards will be held in London on Thursday 21 May where the colour of each D&AD Pencil will be revealed.
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