Colenso BBDO took NZ’s only supreme category award at the Spikes Asia in Singapore over the weekend. Colenso’s win was a Grand Prix (effectively, the Spikes’ equivalent to Gold) in Radio for Mars Pedigree K9FM.
- Five NZ companies won 14 Golds: DDB 5, Clemenger 4, Colenso 4, Apollonation 3, Spark PHD/Saatchi 1.
- Five NZ companies won 23 Silvers: DDB 11, Clemenger 6, Y&R 3, Apollonation 2, Colenso 1.
- Six NZ companies won 21 Bronzes: DDB 10, Clemenger 4, Colenso 3, Saatchi 2, Apollonation 1, O&M 1.
- Colenso also picked up 3 Spikes (the category had no coloured metal awards).
- Three NZ film companies won 4 Golds: Curious 3, Finch 1.
- Three NZ film companies won 6 Silvers: Finch 2, Curious 2, Robber’s Dog 2.
The Spikes Asia awards ceremony took place on Friday evening, bringing to a close the 2014 Festival of Creativity. With 1000 delegates in attendance, this year’s winners were honoured onstage at the Grand Theatre, Marina Bay Sands.
From an initial 4984 entries across 18 categories, jurors choose a total of 472 entries to be awarded with the prestigious accolades. Commenting on the work, jury president Ted Royer said, “There was some really great work this year. Work that will inspire for years to come. It’s great to see Asian creativity thriving.”
The NZ winners are:
BRANDED CONTENT & ENTERTAINMENT
Gold
LIVE EXPERIENCE
TUI CATCH A MILLION
HEINEKEN NEW ZEALAND
TUI BEER
APOLLONATION Auckland
Silver
USE OR INTEGRATION OF DIGITAL OR SOCIAL MEDIA
BRING DOWN THE KING
SKY TELEVISION
GAME OF THRONES SEASON 4 LAUNCH
DDB GROUP NEW ZEALAND Auckland
Bronze
FICTION: SERIES OR FILM
BLAZED
NEW ZEALAND TRANSPORT AGENCY
ROAD SAFETY
CLEMENGER BBDO Wellington
NON-FICTION: SERIES OR FILM
TUI BEER PLUMBER
HEINEKEN NEW ZEALAND
TUI BEER
SAATCHI & SAATCHI Auckland
LIVE EXPERIENCE
MOTEL BURGER KING
BURGER KING
NEW TENDERCRISP CHICKEN BURGERS
COLENSO BBDO Auckland
CREATIVE EFFECTIVENESS
Spike (equivalent to Gold)
TRIAL BY TIMELINE
AMNESTY INTERNATIONAL
PROTECT THE HUMAN
COLENSO BBDO Auckland
BEYOND THE WALL
FRUCOR BEVERAGES
MOUNTAIN DEW
COLENSO BBDO Auckland
V MOTION PROJECT
FRUCOR BEVERAGES
V ENERGY DRINK
COLENSO BBDO Auckland
DIRECT
Silver
Use of Direct Marketing
USE OF SOCIAL IN A DIRECT CAMPAIGN
BRING DOWN THE KING
SKY TELEVISION
GAME OF THRONES SEASON 4 LAUNCH
DDB GROUP
Product/Service
FAST MOVING CONSUMER GOODS
TUI CATCH A MILLION
HEINEKEN NEW ZEALAND
TUI BEER
APOLLONATION Auckland
Product/Service
CONSUMER SERVICES
BRING DOWN THE KING
SKY TELEVISION
GAME OF THRONES SEASON 4 LAUNCH
DDB GROUP
Integrated campaign led by Direct
BRING DOWN THE KING
SKY TELEVISION
GAME OF THRONES SEASON 4 LAUNCH
DDB GROUP Auckland
FILM
Gold
PUBLIC SERVICE MESSAGES AND CHARITIES
BLAZED
NEW ZEALAND TRANSPORT AGENCY
ROAD SAFETY
CLEMENGER BBDO Wellington (Curious)
PUBLIC SERVICE MESSAGES AND CHARITIES
MISTAKES
NEW ZEALAND TRANSPORT AGENCY
ROAD SAFETY
CLEMENGER BBDO Wellington (Finch)
Silver
DRINKS – ALCOHOLIC & NON-ALCOHOLIC
BORN TO DEFY
LION
DDB GROUP Auckland (Robber’s Dog)
INTERNET FILM
MISTAKES INTERNET FILM
NEW ZEALAND TRANSPORT AGENCY
ROAD SAFETY
CLEMENGER BBDO Wellington (Finch)
Bronze
PUBLICATIONS & MEDIA
COME WITH US
SKY TELEVISION
PAY TV
DDB GROUP Auckland
RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS
ODE TO WINTER
REBEL SPORT NZ
OGILVY & MATHER Auckland
PUBLIC SERVICE MESSAGES AND CHARITIES
BE THE ARTIST
LION
DDB GROUP Auckland
FILM CRAFT
Gold
SCRIPT
BLAZED
NEW ZEALAND TRANSPORT AGENCY
ROAD SAFETY
CLEMENGER BBDO Wellington/Curious
CASTING
BLAZED
NEW ZEALAND TRANSPORT AGENCY
ROAD SAFETY
CURIOUS FILM Auckland
CLEMENGER BBDO Wellington
Silver
DIRECTION
BLAZED
NEW ZEALAND TRANSPORT AGENCY
ROAD SAFETY
CURIOUS FILM Auckland
CLEMENGER BBDO Wellington
DIRECTION
MISTAKES
NEW ZEALAND TRANSPORT AGENCY
ROAD SAFETY
FINCH Sydney
CLEMENGER BBDO Wellington
DIRECTION
BORN TO DEFY
LION NATHAN
STEINLAGER PURE
ROBBER’S DOG FILM Auckland
DDB GROUP Auckland
CINEMATOGRAPHY
BLAZED
NEW ZEALAND TRANSPORT AGENCY
ROAD SAFETY
CURIOUS FILM Auckland
CLEMENGER BBDO Wellington
Bronze
EDITING
BLAZED
NEW ZEALAND TRANSPORT AGENCY
ROAD SAFETY
CURIOUS FILM Auckland
CLEMENGER BBDO Wellington
SCRIPT
MISTAKES
NEW ZEALAND TRANSPORT AGENCY
ROAD SAFETY
FINCH
CLEMENGER BBDO Wellington
INTEGRATED
Bronze
INTEGRATED
ANIMAL STRIKE
PAW JUSTICE
CHARITY
DDB GROUP Auckland
INTEGRATED
BRING DOWN THE KING
SKY TELEVISION
GAME OF THRONES SEASON 4 LAUNCH
DDB GROUP Auckland
MEDIA
Gold
Use of Media
USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING
TUI CRICKET
HEINEKEN NEW ZEALAND
TUI BEER
SPARK PHD Auckland
SAATCHI & SAATCHI Auckland
Silver
Use of Media
USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING
BRING DOWN THE KING
SKY TELEVISION
GAME OF THRONES SEASON 4 LAUNCH
DDB GROUP Auckland
Use of Media
USE OF SOCIAL IN A MEDIA CAMPAIGN
ANIMAL STRIKE
PAW JUSTICE
CHARITY
DDB Auckland
Product/Service
FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
ANIMAL STRIKE
PAW JUSTICE
CHARITY
DDB GROUP Auckland
Use of Media
USE OF AMBIENT MEDIA: SMALL SCALE
THE BOTTLED WALKMAN
SONY NEW ZEALAND
PRODUCT LAUNCH – RETAIL ADVERTISING
FCB Auckland
Use of Media
USE OF AMBIENT MEDIA: SMALL SCALE
CHANGE THE BOTTLE, CHANGE THE GAME
LION
DDB GROUP Auckland
MOBILE
Silver
SOCIAL FOR MOBILE
FOOD PHOTOS SAVE LIVES
UNICEF
FCB Auckland
INTEGRATED MOBILE CAMPAIGNS
FOOD PHOTOS SAVE LIVES
UNICEF
FCB Auckland
PR
Gold
SPONSORSHIP
TUI CATCH A MILLION
HEINEKEN NEW ZEALAND
TUI
APOLLONATION Auckland
FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
ANIMAL STRIKE
PAW JUSTICE
CHARITY
DDB GROUP Auckland
Silver
LAUNCH OR RE-LAUNCH
DON’T LET GO
SAMSUNG NEW ZEALAND
NOTE 3.0/GALAXY GEAR
COLENSO BBDO Auckland
USE OF SOCIAL IN A PR CAMPAIGN
ANIMAL STRIKE
PAW JUSTICE
CHARITY
DDB GROUP Auckland
Bronze
FAST MOVING CONSUMER GOODS
TUI CATCH A MILLION
HEINEKEN NEW ZEALAND
TUI BEER
APOLLONATION Auckland
Silver
1 of 3 Campaign
CLOTHING, FOOTWEAR & ACCESSORIES
DOUGHNUT
BLUNT UMBRELLAS
UMBRELLAS
Y&R NZ Auckland
2 of 3 Campaign
CLOTHING, FOOTWEAR & ACCESSORIES
DYNAMITE
BLUNT UMBRELLAS
UMBRELLAS
Y&R NZ Auckland
3 of 3 Campaign
CLOTHING, FOOTWEAR & ACCESSORIES
HIPPY
BLUNT UMBRELLAS
UMBRELLAS
Y&R NZ Auckland
PROMO & ACTIVATION
Gold
USE OF PROMOTIONAL STUNTS/LIVE ADVERTISING/LIVE SHOWS/CONCERTS & FESTIVALS
BRING DOWN THE KING
SKY TELEVISION
GAME OF THRONES SEASON 4 LAUNCH
DDB GROUP Auckland
USE OF PROMOTIONAL STUNTS/LIVE ADVERTISING/LIVE SHOWS/CONCERTS & FESTIVALS
TUI CATCH A MILLION
HEINEKEN NEW ZEALAND
TUI BEER
APOLLONATION Auckland
FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
ANIMAL STRIKE
PAW JUSTICE
CHARITY
DDB GROUP Auckland
Silver
FAST MOVING CONSUMER GOODS
TUI CATCH A MILLION
HEINEKEN NEW ZEALAND
TUI BEER
APOLLONATION Auckland
Bronze
USE OF SOCIAL IN A PROMOTIONAL CAMPAIGN
ANIMAL STRIKE
PAW JUSTICE
CHARITY
DDB GROUP Auckland
FAST MOVING CONSUMER GOODS
TUI BEER PLUMBER
HEINEKEN NEW ZEALAND
TUI BEER
SAATCHI & SAATCHI Auckland
RADIO
Grand Prix
CLIENT MARS
PRODUCT PEDIGREE
ENTRANT COLENSO BBDO AUCKLAND
TYPE OF ENTRY USE OF RADIO
CATEGORY USE OF RADIO AS A MEDIUM
Gold
TALKIES
MARS
PEDIGREE
COLENSO BBDO Auckland
Bronze
OTHER CONSUMER PRODUCTS
MEDITATION
MARS
PEDIGREE
COLENSO BBDO Auckland
OTHER CONSUMER PRODUCTS
STUPID CATS
MARS
PEDIGREE
COLENSO BBDO Auckland
- See all the medal winners (and the work) here: spikes.asia/winners/2014/pr/index.cfm?award=3
The regional winners are:
Branded Content & Entertainment – Grand Prix: Clemenger BBDO Melbourne, ‘Melbourne Remote Control Tourist’, Tourism Victoria
Creative Effectiveness – Grand Prix: Havas Worldwide Sydney / One Green Bean Sydney, ‘How Doug Pitt’s Bro Helped Virgin Mobile Punch Above its Weight’, Virgin Mobile Australia
Design –Grand Prix: Dentsu Chubu Nagoya / Lens Associates Nagoya, Japan, ‘Mother Book’, Kishokai Medical Corporation
Digital – Grand Prix: Dentsu Tokyo, Japan, ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Co
Direct – Grand Prix: Clemenger BBDO Melbourne, ‘Melbourne Remote Control Tourist’, Tourism Victoria
Film – Grand Prix: Dentsu Tokyo, Japan, ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Company
Film Craft –Grand Prix: Ogilvy & Mather Singapore, ‘The Day I Visited my Son’, Unilever
Integrated – No Grand Prix awarded
Media – Grand Prix: Ogilvyone Beijing, China, ‘Eyes on the Road’, Volkswagen
Mobile – No Grand Prix awarded
Outdoor – Grand Prix: Dentsu Tokyo, Japan, ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Co
PR – Grand Prix: Dentsu Y&R Tokyo, Japan, ‘Banana Trophy’, Dole Japan
Print – Grand Prix: Y&R Beijing, China, ‘Prometheus’, ‘Moby Dick’, ‘Don Quixote’, ‘D-Day’, Penguin China
Print & Poster Craft – No Grand Prix awarded
Promo & Activation – Grand Prix: Dentsu Tokyo, Japan, ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Co
Radio – Grand Prix: Colenso BBDO Auckland, Pedigree ‘K9FM’
2014 also saw the introduction of two new categories;
Healthcare – No Grand Prix awarded
Innovation – No Grand Prix awarded
Network of the Year – 1st BBDO, 2nd DDB, Dentsu 3rd
Agency of the Year – 1st Dentsu Tokyo, 2nd DDB Group NZ, 3rd Y&R Beijing
Independent Agency of the Year – #1 Fred & Farid, Shanghai; #2 Lens Associates, Nagoya; #3 The Monkeys, Sydney
Spikes Palm for Best Production Company (sponsored by Method Studios) – #1 Collider, Sydney; #2 Exit Films, Melbourne; #3 Dentsu Creative X, Tokyo
Media Network of the Year – #1 PHD, #2 OMD, #3 Starcom MediaVest Group.
- See all the medal winners (and the work) here: www.spikes.asia/winners/2014/pr/index.cfm?award=3
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