A good weekend for two New Zealand agencies at the 9th annual AD STARS in South Korea with Colenso BBDO and Y&R both coming home with Grand Prix.
This year’s Grand Prix in Outdoor was awarded to Colenso BBDO’s ‘Brewtroleum’ for DB Breweries, which also won one Gold trophy. Colenso BBDO also picked up Gold in the Video Stars category for Foodstuffs’ ‘New World Little Kitchen’ campaign
Jeremy Craigen, Global Chief Creative Officer at Innocean Worldwide, oversaw the Outdoor, PSA, Diverse Insights and Place Brand categories: He says: “This was one of the most fascinating categories to judge because the entries were so diverse, which shows that as a medium, Outdoor is alive and kicking.
“When we first judged Colenso BBDO’s Brewtroleum campaign, we weren’t sure if it was suited to this category until we realized the agency rebranded around 60 petrol stations for DB Breweries – that’s a great piece of outdoor communication.”
Three Gold trophies were awarded in Print: Y&R New Zealand, ‘Peace One Day’ for Burger King; Dentsu Inc. Japan, ‘Life is Electric’ for Panasonic; and TBWA Thailand, ‘Loving the Night 1’ for McDonald’s.
The Grand Prix for Media was awarded to Colenso BBDO’s ‘Brewtroleum’ which also won a Gold trophy. The remaining two Gold trophies were won by: Y&R New Zealand, ‘Peace One Day’ for Burger King; and Publicis China for the OPPO ‘Missing Children’ campaign.
In the Promotion category, one Grand Prix, 1 Gold, 6 Silvers and 9 Bronze trophies were awarded. The Grand Prix was awarded to Colenso BBDO’s ‘Brewtroleum’ for DB Breweries.
In the PR category, 4 Golds, 2 Silvers and 11 Bronze trophies were awarded, but no Grand Prix.
The Gold trophies were awarded to: Colenso BBDO’s ‘Brewtroleum’ for DB Breweries’; TBWA Hakuhodo Japan’s ‘Intelligent Parking Chair’ for Nissan Motor Co. Ltd; Dentsu Japan’s ‘Life is Electric’ for Panasonic; and Publicis China for the OPPO ‘Missing Children’ campaign.
The Integrated Grand Prix was awarded to Colenso BBDO’s ‘Brewtroleum’.
“This is big, ambitious work that required Colenso BBDO to understand its client’s beer making process so well they were able to use the bi-product of beer to fuel cars, and they were able to manufacture the biofuel at scale. It takes a very strong client/agency relationship to do work like this,” says Tim Doherty, Chief Creative Officer at Isobar China, who oversaw the Interactive, Integrated, Innovation, Mobile and Radio categories as Executive Judge.
In the Interactive category, the Grand Prix was awarded to Y&R New Zealand, ‘Peace One Day’ for Burger King. “This McWhopper campaign used all sorts of tools to amplify an interesting idea, which made it stand out as this year’s Interactive Grand Prix winner,” says Doherty.
New Zealand agencies excelled in the category for Innovation, with the Grand Prix for Innovation awarded to Colenso BBDO’s ‘Brewtroleum’. Y&R New Zealand won yet another Gold trophy for ‘Peace One Day’ for Burger King.
For a full list of winners, visit www.adstars.org, which will showcase all of this year’s winners in the AD STARS 2016 ‘Insights’ gallery.
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