NZ agencies Colenso BBDO and Y&R swept through the 2016 Spikes Asia Festival of Creativity, taking out five Grand Prix between them – three for Colenso’s celebrated Brewtroleum campaign, and two for Y&R’s equally celebrated McWhopper campaign. Colenso was also named Agency of the Year, and Clemenger BBDO Wellington won the Creative Effectiveness Spike.
DDB, MediaCom, OMD, Beat Communications, MediaWorks, Whybin\TBWA and PHD also enjoyed significant successes.
This year, a record-breaking 5132 entries were received across 20 awards and two new Spikes – Music and Digital Craft – were honoured.
Terry Savage, Chairman of Spikes Asia, said that this year’s award-winning work had set the benchmark of excellence across the region. “It’s inspiring to observe the year-on-year growth of the Festival, where we can award work that has a distinctly regional identity, while also being truly world-class. Spikes Asia is setting the bar of excellence for the industry,” commented Savage.
Outdoor
Colenso BBDO won the Grand Prix for DB Breweries Brewtroleum
Y&R won a Gold Spike for BK McWhopper
Colenso BBDO won a Gold Spike for Fonterra/Anchor X-Ray Casts
Colenso BBDO won a Silver Spike for Fonterra/Tip Top Memphis Meltdown
Colenso BBDO won a Bronze Spike for Frucot/Mountain Dew Gocap
Y&R NZ won a Bronze Spike for Jaguar F-Type Actual Reality
Print & Publishing
Y&R NZ won The Grand Prix for Burger King McWhopper
FCB NZ won a Silver Spike for Ministry of Social Development Campaign for Action Against Family Violence
Y&R NZ won a Bronze Spike for Burger King McWhopper
Promo & Activation
Colenso BBDO won the Grand Prix for DB Brewtroleum
Y&R NZ won a Gold Spike for Burger King McWhopper
Colenso BBDO won a Bronze Spike for Fonterra/Anchor X-Ray Casts
Y&R NZ won a Bronze Spike for Jaguar F-Type Actual Reality
Direct
Y&R NZ won the Grand Prix for Burger King McWhopper
Colenso BBDO won a Gold Spike for DB Export Brewtroleum
DDB Group won a Bronze Spike Sky/Soho URXL
Integrated
Colenso BBDO won The Grand Prix DB Breweries Brewtroleum
Y&R won a Silver Spike for BK McWhopper
Agency of the Year
Colenso BBDO (Second was Clemenger BBDO Melbourne).
Media Agency of the Year
Starcom, Melbourne (second was Mediacom Auckland and third was PHD Auckland.
Creative Effectiveness Spike
Clemenger BBDO Wellington for NZTA Mistakes
Design
Gold & Silver Spikes for DDB Group Auckland for Sky TV/Neon Fargo Woollens
Digital Craft
Colenso BBDO won Bronze for Mars Pedigree
Media
Colenso/PHD won a Gold Spike for DB Brewtroleum
Colenso BBDO won a Silver Spike for Amnesty International World Day Against Cyber Censorship
Colenso/PHD won a Silver Spike for DB Brewtroleum
Colenso BBDO won a Silver Spike for Fonterra Anchor X-Ray Casts
OMD/Beat Communications/MediaWorks Auckland won 2 x Silver Spikes for Jono & Ben Frucor V Energy
Y&R BK McWhopper won a Silver Spike
MediaCom won a Bronze Spike for Maori TV Game of Bros
Music
Whybin\TBWA won a Music Spike for ANZ Bank Fortune Favours the Brave
PR
Y&R NZ won a Gold Spike for BK McWhopper
Print & Outdoor Craft
FCB NZ won 3 x Silver Spikes for Paper Plus Curry, Book, and Gym
Radio
DDB Group won a Gold Spike for Sky TV Pop-Up Channel Games of Thrones Shame
Colenso BBDO won a Silver Spike for Mars Pedigree Hit Song
FCB NZ won a Silver Spike for Paper Plus Books
Digital
Colenso BBDO won a Silver Spike for Amnesty International World Day Against Cyber Censorship.
Y&R won a Silver Spike and a Bronze Spike for Burger King McWhopper
DDB Group NZ won a Bronze Spike for Sky/Soho URXL
Entertainment
Colenso BBDO won a Silver Spike for Foodstuffs/New World Little Kitchen.
Healthcare
Colenso BBDO won a Gold Spike for Fonterra/Anchor X-Ray Casts.
- See all the winners here
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