AUCKLAND, Today: Colmar Brunton Research – a division of Kantar NZ – appears to be cutting back on its interface with the ad sector, by cancelling production of M+AD’s popular Top 10 TVCs monthly feature.
Kantar marketing director Alida Shanks: “There is a cost to us to do the research which is a big factor, and we’re looking at the Colmar Brunton brand and where we want the focus to be,” she said.
She denied reports of ongoing difficulties within the NZ reseach sector.
- M+AD is now keen to find another provider for this valued service. Contact ed@mad-daily.com if you’re interested.
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