Colmar Brunton and Kantar TNS New Zealand, two of this country’s leading market research agencies, have moved into newly built premises on Sale Street in the Auckland CBD.
The two agencies will be co-locating at 46 Sale Street – however the office is designed so Colmar Brunton and Kantar TNS remain separate, and each agency will continue to operate as its own entity, but can come together to collaborate when required by its clients.
According to Jason Shoebridge, ceo of Kantar Insights NZ, the parent company of both agencies, the move comes on the back of sustained growth experienced by both.
“The building is custom-designed to provide a state-of-the-art work environment for our employees and a welcoming environment for our clients, who we hope will look to make use of the workspace and facilities.
“The relocation to the Auckland CBD is a deliberate move to be closer to many clients and partners, and we are now able to host bespoke client and business events.”
Activity-based working
Shoebridge notes both agencies are embracing activity-based working. “The new building gives us some great collaborative spaces that have already had a big impact on our projects.”
In addition, 46 Sale Street has achieved five Green Star ratings for both Design and As Built, with a number of energy-efficient features and an impressive central atrium that provides natural light to the interior of the building.
The new joint office is at Level 1, 46 Sale Street, Auckland 1010.
Colmar Brunton and Kantar TNS New Zealand are part of WPP AUNZ, a leading Australasian marketing communications group.
About Colmar Brunton
Colmar Brunton was started in 1981 by two Kiwis with a passion for taking consumer research ‘from the backroom into the boardroom’. It is now perhaps New Zealand’s best known market and social research company, with offices in Auckland and Wellington. Colmar Brunton is part of Kantar, WPP’s insights network covering more than 51 countries around the world.
About Kantar TNS
Kantar TNS New Zealand is a full-service market research based consultancy offering unique insight and in-depth understanding for businesses seeking growth strategies in across the Asia Pacific region. As part of a global community of over 80 countries, the New Zealand office integrates the best of Kantar TNS global expertise with its specific local market knowledge to deliver actionable insights. Kantar TNS is part of Kantar, WPP’s insight, information and consultancy group.
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