Colmar Brunton has appointed Grant Bell as group account director. He brings more than two decades of quantitative research and analytics experience in the Asia-Pacific region, most recently with his own research consultancy in Sydney, where his clients included Vodafone, TAL, Lion, Coca-Cola, News Corp Australia, Qantas and General Motors Holden.
A release from the agency, signed by Kantar marketing & comms director Alida Shanks, said Bell is known for his strategic approach to complex and sensitive projects, and respected by his clients as a leading exponent of techniques such as choice modelling, segmentation, multivariate analytics and demand forecasting.
“He has also developed expertise in machine learning, an approach where self-learning statistical algorithms delve into vast quantities of data to uncover predictive patterns of behaviour,” the release said.
Grant Bell said: “The operational environment for most organisations has never been more complex, open to disruption and burdened with data.
“I have a strong interest in supporting decision makers as they navigate this context by exploring the stories that data can tell us and bringing new insights to life.”
“The work that a strong brand like Colmar Brunton does is so important to bring the voice of New Zealanders to life.”
His recent projects have focussed on issues such as optimising the launch platform for a service targeting SMEs, forecasting the demand impact of changes in service delivery, understanding the ideal customer journey to drive new customer acquisition, and the creation of a segmentation framework to identify potential sources of growth and innovation.
Bell says he is pleased to be back in New Zealand. “The work that a strong brand like Colmar Brunton does is so important to bring the voice of New Zealanders to life.
“I’m looking forward to bringing some of my experience back home and working with New Zealand organisations, and for a company that has values very much aligned with my own.”
Grant Bell is based in Colmar Brunton’s Wellington office.
About Colmar Brunton
Colmar Brunton was started in 1981 by two Kiwis with a passion for taking consumer research ‘from the backroom into the boardroom’. It is now New Zealand’s best known market and social research company, with offices in Auckland and Wellington. Colmar Brunton is part of Kantar, WPP’s insights network covering more than 51 countries around the world.
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