Contagion Auckland has produced a new national brand campaign for the new range of sausages from Premier Beehive – the first Beehive campaign in over a decade.
“This is an exciting time for the business as we launch into a new category and start to really invest in the Beehive brand to drive stronger brand awareness and connection with our consumers,” said general manager Dene McKay.
“We want to truly capture the hearts and minds of Kiwis and really cement our position as a much-loved brand in New Zealand.”
Contagion managing partner Dean Taylor said: “This is such a fun category to work on. If Maslow* had a food hierarchy Bacon & Sausages would be right at the top of it.
“Sausages are a huge part of NZ society as a popular meal choice; from summer evenings on the BBQ to precooked tasty treats for quick and easy family dinners. This campaign is aimed at reflecting the great love and affection we all have for sausages.”
Contagion ECD Bridget Taylor said: “I love FMCG products; they are often the closest to people’s hearts without even realising it. This is a great opportunity to build on the charm that already exists for the Beehive brand.”
CREDITS
Account Service: Timothy Brown
Planner: Dean Taylor
ECD: Bridget Taylor
Art Director: Avril Durkan
Copywriter: Claire Herselman
Retoucher: Mike MacKinven
Typography: Musonda Katongo
Photography: Visual Chocolate
Production: Sean Collier
Media Director: Ryan Jordan
Media Planner: Ariane van den Berg-Smith
* Maslow’s hierarchy of needs here
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