Auckland agency Contagion has shot its first major production for Harcourts since it won the full account in a pitch in May. The new ad – an engaging, family affair that’s streets ahead of most real estate campaigns – launches this Sunday.
The shoot followed months of research internally and externally direct with the Harcourts target audience.
In conjunction with the TVC, The campaign, called With You All the Way, will also run on page takeovers on sites such as Stuff.co.nz, Yahoo.co.nz and Realestate.co.nz, and a full social media plan for the year ahead.
The spot also features branded merchandise.
CREDITS
Client: Harcourts Real Estate New Zealand
CEO: Hayden Duncan
General Manager: Niina Suhonen
National Marketing Manager: Sharon Morey
Agency: Contagion
Planner: Dean Taylor
Client Partners: Clare Van Tiel, Siva Clément
Creatives: Bridget Taylor, Verity Dookia
Design: Phila Lagaluga
Producer: Liz Garneau
Media: Richard Thompson, Suzie Thompson
Social: Tom Bates
Production Partner: Thick As Thieves
Director: Alex Sutherland
Producer: Nik Beachman
Post Production: Blockhead
Sound: The Coopers
Share this Post
