D&AD’s Next Awards create a ballet of pixels

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With just one week remaining for photographers and filmmakers to enter this year’s D&AD Next Awards, F/Nazca Saatchi & Saatchi Rio de Janeiro have released a new series of stop-motion animations as the centrepiece of this year’s Every Pixel Counts campaign, which spotlights the work of previous Next Award winners and the attention to detail of their creative process.

These animations will be shared across all social channels over the coming weeks before entries close this Wednesday 22 February.

The animations were created using over 500 acrylic pieces, which were carefully lit and photographed frame by frame. It took seven days in the studio, more than 840 photos were taken, and for the animation and composition, each pixel in each frame of the film was individually separated, treated and coloured.

Production company Piloto Sao Paulo created the animation process. “We created the motion scenes on the computer, trying to find graphic patterns in movement, and then repeated them manually on the animation table, forming a ballet of pixels,” said DOP Daniel Soro.

Care for the smallest details is also evident in the choice of sound producer and voiceover for the animated campaign, Dru Barnes, a Grammy-nominated rapper, who immersed himself in the different texts before performing them. The six tracks were filmed in one day in New York with Brazilian musicians Aldo the Band providing the instrumental accompaniment.

The behind-the-scenes film brings all these elements together and an exclusive filmed interview with Rodrigo Castellari and Pedro Prado, creative directors at F/Nazca Saatchi & Saatchi, explain the creative thinking behind the campaign (scroll down for the link).


CREDITS

Agency: F/Nazca Saatchi & Saatchi Brazil
Client: D&AD
General Creative Director: Fabio Fernandes
Creative Director: Pedro Prado | Rodrigo Castellari
Creative: Pedro Prado | Rodrigo Castellari
Account Management: Ricardo Forli | Thiago Iusim
RTV: Elucieli Nascimento | Fernanda Sousa | Rafael Paes | Renato Chabuh | Victor Alloza
Film Producer: Piloto
DOP: Daniel Soro
Music: Aldo the Band
Rapper: Dru Barnes

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