Dentsu Aegis Network NZ has added further capability to its strategy team with the appointment of Stevie Weber as group head of insight – a newly created position designed to meet the growing needs of the group.
Weber has worked in a strategic capacity, with a focus on research and insights across creative, PR, activation and media agencies in Australia, Indonesia, Singapore and, most recently, the Publicis Groupe in New Zealand where she was head of strategy at Zenith Media.
“This is a rapidly growing capability that requires prioritisation across all DAN NZ brands.”
Having completed previous a Masters in Social Welfare & Counselling, Weber is currently achieving her Masters of Pscyhology, aiming to bring a deeper level of insight and fresh perspective to the consumer research field.
In the new leadership role within the team, Weber is responsible for building out the research and insight product to accommodate the growing needs of clients’ businesses.
“This is a rapidly growing capability that requires prioritisation across all DAN NZ brands,” says DAN’s Auckland-based head of strategy Jacquie Bennett.
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