AUCKLAND, Monday: Dentsu Aegis Network NZ has launched a new digital information hub, Covered-19, in the wake of challenges marketers are facing amid New Zealand’s response to Covid-19.
“We know our clients and colleagues have access to a plethora of information and we’re all in the process of wading our way through it, so the aim of Covered-19 is to provide our clients and the wider marketing industry with clarity in a confusing time,” said Auckland-based Dentsu chief commercial officer Rachel Anderson-Cormack.
“Over the next three months, we will be speaking to 400 New Zealanders every week, to better diagnose the conflicting needs and drivers, motivating consumer behaviours at various stages in the unfolding Covid-19 crisis.
“This dialogue will allow us to discriminate between short-term needs, that will come and go, and the more enduring and fundamental changes. All with the goal of enabling brands and businesses to return to growth in the ‘New Normal’.
“Over the next three months, we will be speaking to 400 New Zealanders every week.”
“We’ll be examining these cultural and societal shifts through three lenses including ‘The New Essentials’, ‘The New Me’ and ‘New Systems’.
“In addition, the up-to-date online hub will be populated with expert opinions and advice from Dentsu and industry leaders, as well as current local examples and case studies of work that DAN has turned around in record time for many of their clients including ASB, Meridian, Subaru and internal engagement.”
Isobar client experience director Lydia Kronawetter (Auckland-based) has led the Covered-19 team in the development of the hub in just two weeks and believes now more than ever that clients, colleagues and consumers need a point of difference. “We need practical advice that is distilled into an easy to read format,” she says.
“We’re craving the sound bites, the quick dos and don’ts that will get us through this time and a promise that this advice will constantly be updated and refreshed so we can apply these examples to our own businesses, where relevant.
“Ultimately, this is the aim of Covered-19, that we have you covered with all you need to know, when you need to know it.
“Our commitment is to the health of our clients’ businesses so the information contained in Covered-19 will continue to evolve as the situation both globally and locally evolves.”
CREDITS
DAN Chief Commercial Officer: Rachel Anderson-Cormack
Isobar Client Experience Director: Lydia Kronawetter
Managing Director, BC&F Dentsu: Murray Streets
GM, Platforms, Partners & Operations, DAN: Richard Pook
GM Media, DAN: Richard Hale
Senior Copywriter, Isobar: Isla Amin
Art Director, Isobar: Martí Panés-Julià
About Dentsu Aegis Network
As part of Dentsu Inc, DAN specialises in media, digital and creative communications services. DAN ANZ is made up of 12 agency brands, including Isobar, BWMD, MKTG, Dentsu X, iProspect, Vizeum, Amicus Digital, Accordant, Cox Inall Ridgeway, Haystac, gryo and SMG Studio. Globally, Dentsu Aegis Network operates in 145 countries worldwide with over 47,000 dedicated specialists.
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