AUCKLAND, Today: Digital news expert Daniel Rutledge is stepping into a new role as Strategy Lead and Commercial Editor with New Zealand Media and Entertainment’s CreateMe team.
With over 17 years in media, Rutledge has held roles such as Online Entertainment News Editor at 3 News and Verticals Editor at Newshub. In his new position, he’ll guide strategy and oversee commercial content creation for CreateMe, NZME’s in-house media solutions division.
Alana O’Neill, Head of CreateMe, says, “Daniel’s calibre and experience precede him. His skills and wisdom in the digital news and commercial content space will be invaluable in this newly created role.”
“I am thrilled to be joining NZME’s partner content team and using my expertise to enhance client messaging with content our audience genuinely wants to engage with.” – Daniel Rutledge
“At NZME, we’re committed to delivering exceptional solutions for our customers. I’m looking forward to Daniel helping amplify the great work we’re already doing,” O’Neill added.
Rutledge shared his excitement, saying, “I am thrilled to be joining NZME’s partner content team and using my expertise to enhance client messaging with content our audience genuinely wants to engage with.”
He believes commercial partnerships will only grow in importance. “NZME has the best brands and teams to provide the best partner content in New Zealand, and I’m very excited to be coming on board.”
Rutledge starts his new role on Wednesday, 28 August.
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