Kingsland-based digital agency Darkhorse has hired experienced digital marketer April Findlay after landing the Black Dog Brewing Company, DHL and Black Interiors accounts.
Darkhorse have signed Black Dog across activation, digital strategy and public relations. DHL and Black Interiors have also signed on with the agency’s digital arm.
“April has a wealth of experience in the digital and social space, most recently as the marketing and content manager for OnceIt, where she focused heavily on analytics and driving traffic to the site for all social media campaigns,” said Darkhorse head of digital Francesca Bowden. “We’re incredibly excited to welcome her.
“April will be a valuable addition as we continue to help our clients create strong brand identities in the digital space through strategy, content creation and analytics.”
Findlay joins the team as a social media account manager and will primarily help service the Black Dog Brewery and Black Interiors accounts.
About Darkhorse
Darkhorse was co-founded by Mike Hewitt and Liam Taylor in 2012. The agency represents leading brands including Moet Hennessy, Heineken, Mercedes-Benz and Tiffany & Co. The company has 26 staff.
Chemistry Interaction hires offshore experts
Westhaven-based direct-digital agency Chemistry Interaction has hired ex-BBC producer Vikesh Patel as content director and Lindsay Bryson, ex-Taxi Canada, as senior account director to meet growing needs from clients.
Patel, who has spent over 12 years in the content creation space, worked for the BBC producing national breakfast shows, including the flagship show on the BBC’s Asian Network and specialist music shows and content for Radio 1, 1Xtra and 6 Music.
On moving to New Zealand, he joined MediaWorks as senior content producer, where he sourced and created content across all MediaWorks’ brands, including The Block NZ and The Bachelor. He was responsible for bringing Craig David’s TS5 show to George FM, and also created exclusive content for WWE, Sony, Warner and Universal artists like Fifth Harmony, Twenty One Pilots, Parson James and Kings.
“Chemistry is one of the few NZ agencies that truly understand the essence and potential in content marketing,” Patel says. “I wanted to work for a business that sees the value in content-driven ideas and has the talent and skill to bring those ideas to life.
“Creating smart content strategies to attract and engage audiences is a fast-growing part of the media mix, and I’m looking forward to applying my knowledge across Chemistry’s client base. The agency has already achieved some serious accolades and it’s a fantastic time to be joining.”
Adding a touch of Canadian diplomacy to Patel’s British wit is senior account director Lindsay Bryson, who joins from Taxi Canada, where she was responsible for businesses as diverse as SaskTel, The Co- operators, MS Society of Canada and DirectWest.
Bryson, who brings 15 years of experience to the role, says she chose Chemistry because “I wanted to work for a progressive company, who focuses on building authentic relationships with their clients to achieve better business results”.
“Culture is really important to me and Chemistry has one that is second to none,” she said. “The team is always looking for new and engaging ways of achieving results for our clients, which is really exciting to be a part of. I hope to continue to help Chemistry grow and continue to do world-class work.”
Chemistry director Mike Larmer said: “Vikesh and Lindsay are some of the best in the world at what they do.
“Being able to bring people with their skills and expertise on board is testament to how far the agency’s come and where we’re moving to next.
“Content marketing is more than just a buzzword for us: it’s a genuine opportunity to help our clients solve business problems, and their skills will help us engage directly with customers.
“As our business needs increase, we need the right people alongside us, and we’re chuffed to have people of such calibre join the team.”
About Chemistry Interaction
Chemistry Interaction is one of NZ’s most awarded independent direct-digital agencies, working with some of New Zealand’s best-loved brands. We combine the science of strategy, data, technology and channel planning with the art of insight and creativity to create better business results for our clients.
Share this Post
