AUCKLAND, Today: Queenstown/Auckland-based PR agency Darkhorse has retained the New Zealand account for luxury Australian furniture brand King Living, after a pitch.
The incumbent was Hustle & Bustle PR Auckland.
Darkhorse will handle the local communications strategy for King Living that will include media relations, campaign development and execution, VIP customer and showroom events as well as an influencer outreach programme.
Established in Sydney, King Living operates across New Zealand and Asia, specialising in steel-based furniture. It was founded by David King and his mother in 1997, and now celebrates over 40 years of creating comfortable and timeless modular furniture.
“The client specialises in steel-based furniture across NZ & Asia. It was founded by David King and his mother in 1997.”
Key areas of focus for Darkhorse will be to generate awareness of King Living’s bespoke offering and increase engagement around key product launches.
King Living’s Sydney-based global marketing manager Harry Bolanakis said: “We have a clear focus on the premium market and part of Darkhorse’s role will be to help strengthen King Living’s presence and reputation as a leader in contemporary furniture design within New Zealand.”
Darkhorse’s Auckland-based MDMike Hewitt said: “We are really proud to be awarded the account and to be trusted with what comes next for this brand. King Living has a great story to tell, and we are very much looking forward to helping tell it.”
About Darkhorse
Darkhorse is an ideas-led experiential agency, co-founded by Mike Hewitt and Liam Taylor in
2012 in 2012. It has 31 staff, and represents Moët Hennessy, Heineken, BMW, L’Oréal Luxe and Tiffany & Co.
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