AUCKLAND Monday: Morningside-based full-service creative studio Daylight has launched the debut campaign for GoSee, Webjet’s new rental car and camper aggregator into the Tasman market.
Daylight is part of indie digital publisher The Spinoff Group.
Daylight creative director Charlie Godinet said: “As our borders continue to open and planning travel becomes possible again, GoSee’s vibrant world of characters and adventure shows that getting there can be as good as being there.
“It tells epic road trip stories in reverse, starting at the end and winding us back through all the fun that happened along the way. A lovely reminder that often the journey is just as good as the destination.
“Getting there can be as good as being there.”
“This was such a fun project, especially at the height of working from home, and imagining all the adventures we could have out on the road.
“We look forward to expanding the GoSee universe and building on this new platform throughout the year. Oh, and getting a few roadies in too.”
GoSee chief marketing officer Ali Duncan said: “We love the charm of these characters and this world we’ve built. We wanted something that captured the joy of being on the road, as much as what happens when we get there.”
“The campaign appears in advanced TV, pre-roll, OOH and social across both Australian and New Zealand markets.”
CREDITS
Chief Marketing Officer: Ali Duncan
Market Development Manager: Amelia Price
Creative Agency: Daylight
Illustration & Animation: Daylight
Digital Transformation: Translate Digital
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