DB Breweries is currently conducting a review of its media agency partnership in the local market, according to a report in Stop Press.
The site says it understands PHD (the incumbent), DAN and “one other agency” are involved in the process.
DB Breweries marketing director Sean O’Donnell said the process is part of a global review of Heineken’s (DB Breweries parent company) agency partners.
“Heineken is conducting a review of its media agencies globally and DB Breweries is participating in this review as a local operating company,” O’Donnell said.
“We are talking to a number of agencies as part of this process and no decisions have been made at this stage. In the meantime, we continue to work closely with our valued agency partners.”
The pitch does not include the creative side of the business, which is held by Colenso BBDO (Stop Press points out that some of the brands within the DB family are held by other agencies).
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