AUCKLAND, Today: DDB Group Aotearoa keeps winning big! They snagged five Pencils at the D&AD Festival in London and a Gold and Bronze at the WARC Awards for Effectiveness.
The D&AD Awards, considered the world’s most prestigious for commercial creativity, celebrate excellence in design and advertising.
VW Greenprint won a Graphite Pencil and two Wood Pencils. Correct the Internet grabbed a Wood Pencil too. Tribal Aotearoa also secured a Wood Pencil for Samsung Try Galaxy Fold.
Matty Burton, DDB Group’s Chief Creative Officer, was one of 200 judges from over 60 countries. He said, “D&AD is the best of the best and if work is awarded, it is undeniably good. Congratulations to everyone involved in this remarkable achievement.”
“We’re thrilled to see both the campaigns we entered recognised as among the most effective in APAC and joining the ranks of some exceptional campaigns worldwide.”
Burton added that Aotearoa was well represented at the Festival. He felt proud to showcase the country’s creative industry on a global stage. More than 12,000 entries were judged across 43 categories. “Winning five pencils at such a prestigious, competitive event is truly amazing.”
The APAC WARC Awards for Effectiveness, recognising strategic brilliance and impact, were also announced this week. DDB Group won a Gold for Samsung iTest and a Bronze for Correct the Internet in the Cultural Impact category.
Charlotte Marks, DDB’s Joint Head of Planning, said the wins were particularly impressive since the agency only entered two campaigns. “We’re thrilled to see both the campaigns we entered recognised as among the most effective in APAC and joining the ranks of some exceptional campaigns worldwide.”
iTest was the only Gold from New Zealand and will compete for the global Grand Prix in June.
Priya Patel, from DDB Group Aotearoa, said the flood of awards this year shows their innovative approach works across all channels. “Some may wonder why these awards matter, but for us it demonstrates we are on the right track for our clients and delivering work that has the power to move people, both commercially and emotively.”
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