CANNES, Thursday: The world’s top advertising festival just ended in Cannes, France, with DDB Group Aotearoa winning seven awards for campaigns with Samsung, Volkswagen, McDonald’s, and Correct the Internet.
The Cannes Lions Awards featured sessions with Elon Musk, rapper and NCAA women’s basketballer Flau’jae Johnson, and Deepak Chopra. This year, there were 26,753 submissions from 90 countries, across 270 categories.
DDB took home three silver and four bronze awards for their notable campaigns: Greenprint for Volkswagen, Add Onsfor McDonald’s, Correct the Internet for Team Heroine, and Different and Fold for Samsung.
“It was amazing to be on a stage talking about this incredible campaign in front of so many people I’m in awe of. It’s a testament to its success and the power of an idea to move a global audience.” – Gary Steele
Matty Burton, DDB Group’s Chief Creative Officer, shared, “We’ll be celebrating with our clients for achieving international acknowledgment for these epic campaigns. It’s a testament to the creativity coming out of Aotearoa.”
Rebecca Sowden, Team Heroine founder, and Gary Steele, DDB’s Chief Creative Officer, proudly presented Correct the Internet to global marketers and agency executives.
Gary remarked, “It was amazing to be on a stage talking about this incredible campaign in front of so many people I’m in awe of. It’s a testament to its success and the power of an idea to move a global audience.”
Despite tech and media players dominating this year’s festival, the focus was on creativity’s role in enhancing advertising effectiveness and brand growth – a welcome narrative for our evolving industry.
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