DDB New Zealand has been named by Campaign Asia-Pacific magazine as New Zealand’s Creative Agency of the Year, while Colenso BBDO won the Digital Agency of the Year for the second year running (DDB was runner-up in this category).
The Agency of the Year awards celebrate the achievements of the Asia-Pacific region’s advertising industry. “DDB’s win recognises and rewards the agency’s strong leadership, creativity and innovation, new business performance, the development of talent within the country and contribution to the industry,” said DDB ceo Justin Mowday.
“The two awards were the only categories entered by the agency and we are thrilled with the result.
“DDB’s winning streak continues thanks to the remarkable efforts of our dedicated team and our clients’ willingness to be bold and trust us. We compete with very good agencies in New Zealand, so it’s great to come out on top in the Creative Agency of the Year category.
“Our new core team of Damon Stapleton (Chief Creative Officer), Shane Bradnick (Executive Creative Director) and Lucinda Sherborne (Head of Planning), along with the very senior leadership team around them, is working extremely well – we’re attracting new clients but most importantly doing the best work we can for our clients.
“To win this, on the back of also being named the top NZ/Australian agency at the Spikes Asia Festival of Creativity, is a great reward for our people and clients.
“This accolade follows the recent new business wins of Icebreaker, Auckland Council and Beaurepaires, as well as the Spikes Asia Festival of Creativity crowning DDB the top New Zealand agency.”
Colenso also saw Ben Polkinghorne recognised as the only creative winner in the Australia / New Zealand Young Achiever of the Year category – seeing off four talented young Australian creatives. Polkinghorne was named runner up in the category, with the winning title going to Universal McCann’s Michael Gunadi.
New Zealand Digital Agency of the Year is judged by a panel of senior marketers from a broad range of business categories and Campaign’s editors who look at a variety of factors including how the agency has helped to maximise results, drive ROI and gained recognition industry recognition over the last year.
“We’re thrilled to have picked up New Zealand Digital Agency of the Year once again,” said Colenso ceo Nick Garrett.
“And whilst digital is a natural consideration for any campaign we do it’s fantastic to be acknowledged for all the effort our clients and the team at Colenso have put into pushing the boundaries in this area. When we are at our best everything we do has digital and social at the heart of it, but we still have a long way to go.
“I’m also thrilled that Ben has been recognised because he works bloody hard and he consistently comes up with top notch ideas. Over the last couple of years Ben has been involved in delivering a number of world-class campaigns including Trial by Timeline for Amnesty International and Pedigree’s Share for Dogs and it’s great that he’s been acknowledged.”
“As a further nod to the strength of New Zealand’s representation across the awards, it was great to see Barnes, Catmur and Friends recognised at the only New Zealand agency in the Independent Agency of the Year category.”
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