AUCKLAND, Friday: Lotto NZ and DDB Group Aotearoa have launched Local Grants – the evolution of Lotto’s Kiwis Helping Kiwis platform, which was developed in 2019 to demonstrate that 100% of Lotto NZ’s profits go back into supporting community groups throughout Aotearoa.
Lotto head of brand & creative Lotto Leah Neilson said: “The heartwarming Local Grants campaign follows former Lotto presenter Grant Kereama up and down the country as he trumpets the iconic winning ticket sound – showing how every time you play any Lotto NZ game, New Zealand wins.
“We wanted this Local Grants campaign to highlight our grant recipients’ stories in a beautiful way.
“We wanted this Local Grants campaign to highlight our grant recipients’ stories in a beautiful way.”
“We’re celebrating these people so Lotto NZ players can see the meaningful difference they’re making, and to remember that all profits go back to the community, showing the breadth of grants across New Zealand, and making sure players feel proud of the contribution they’re making to local communities was our key objective for this campaign.
“And that’s exactly what we’ve delivered.”
This is an integrated campaign launching with a 30” spot appearing across social, digital, outdoor and TV.
CREDITS
Client: Lotto
Head of Brand & Creative: Leah Neilson
Senior Marketing Manager: Genna Duff
Marketing Manager: Brittany Gardner
Agency: DDB Group Aoteaora
Production Company: Supernormal
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