DDB has retained the creative account for BMW/Mini, following a competitive pitch process, according to a report in Tangible site Stop Press. The final stages of the pitch were contested between True, Colenso BBDO and DDB.
The site also reported that Audi has confirmed it will be reviewing its creative account in June. Audi’s current partner BCG2 is part of the pitch process.
The Audi pitch does not involve the media side of the business.
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