AUCKLAND, Today: DDB Group has announced the launch of Tribal Worldwide New Zealand’ putting a name on DDB’s digital department which has over recent years achieved scale and success to rival many standalone agencies.
The move sees Tribal Worldwide NZ become the fifth agency in the group, alongside DDB, Track, Mango and Interbrand.
Tribal’s launch follows a four-year period in which DDB has been named NZ Digital Agency of The Year three times, the digital department has grown from six to more than 50 staff, and the digital team have produced globally successful campaigns, including 2018’s most effective NZ campaign Re:scam.
The new agency is headed by managing partners Liz Knox, James Blair and Haydn Kerr, all of whom have all been instrumental in the growth of DDB’s digital capability over recent years, and have spearheaded the development of Tribal’s business proposition.
DDB ANZ chairman/ceo Marty O’Halloran (now based in Sydney) said: “The launch of Tribal has come at a natural point for our business.
“The reputation our team have established in this space, the fantastic work they have attracted and delivered, and the world-leading capability they have built has created real momentum and we’re thrilled to be launching this new offering.
“Tribal was born at a crossroads.”
“The Tribal offering is centred on the delivery of ‘Connected Creativity’, stemming from the recognition that today’s consumer moves seamlessly between digital and non-digital worlds. Brands need to do the same, and to do this need an agency that connects traditional brand thinking with cutting-edge technological expertise.”
Liz Knox said: “Many agencies are delivering traditional brand storytelling that doesn’t always fit in the digital world. Or they’re making highly targeted and automated digital work that lacks any of the brand’s emotional DNA.
“Tribal is born at this crossroads.”
“Tribal’s core capabilities will span from social media and digital content creation through to web design, web platform, app and product development.”
Tribal will share production resources with DDB, while offering its own client service, strategic and creative capability.
About Tribal Worldwide New Zealand
A digital experience agency for the connected age. We drive growth for our clients businesses by connecting traditional brand storytelling with the power of modern technology. We do this by creating digital experiences that drive an action or emotional response through content, platforms and products. Tribal Worldwide is part of the DDB Group, comprising DDB (creative), Track (customer, data, CRM), Mango (PR, experiential, social influencer) and Interbrand (strategy, design).
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