AUCKLAND, Last night: 750 advertising and production company professionals packed the SkyCity Convention Centre to the brim, for the 2020 Axis Awards, emceed by commedian Tom Sainsbury.
Droga5 New York ECD Juliana Cobb, and Special Group Sydney ECD Julian Schreiber joined five local Jury Presidents on the executive judging panel – they chose a total of 39 Golds, plus four Grand Prix (sponsored by Bauer Media) and seven additional special awards, including Emerging Talent (sponsored by Marsden Inch), the Google Axis Student Challenge and the Brand Axis (sponsored by TVNZ, for the third year running).
This year’s Grand Axis (sponsored by Facebook) was scooped up by the visitors from Wellington – Clemenger BBDO for the NZTA campaign called Belted Survivors, a strong print and outdoor campaign targeted at young men who need to be reminded to wear their seat belts.
Clemenger BBDO
Belted Survivors scored Clemenger three Golds in Craft for their image, and multiple golds in outdoor, magazine, PR for social and digital, before going on to win a coveted Integrated Gold and a Grand Prix for Integrated.
The 2020 Client of the Year Award was also taken away by NZTA – a big night for Clemenger.
Colenso BBDO
Colenso also took home five Golds for DB Breweries I’m Drinking it for You in Original Soundtrack for film & video, Copywriting for Film & video, TV over 30’, Long-form single and Non-standard audio/radio.
This piece went on to win a coveted Film & Video Grand Prix. Colenso also picked up a Gold for their overseas work for Puppo called Every Dog has its Ad in Creative Use of Data in Direct along with many silvers and bronzes.
Stanley Street
Stanley Street picked up three Golds – with two for Auckland Transport The Most Dangerous Stunt in the World, winning with celebrated Kiwi stuntwoman Zoe Bell in the Influencer category, and also in the Social Videos category –as well as a third Gold for BP Thank-you Button in Direct Physical for BP.
TBWA, Special
TBWA scored a Gold in Design for ANZ Mr Humphreez, and Special Group lifted Gold for Uber Eats Sharkbait in Transit Advertising, along with a clutch of Silvers.
Craft had a great showing this year with a host of Golds. Good Oil won Golds in Art Direction, Cinematography and Direction for NZ Meets Japan, The Editors picked up a Gold for the same piece of work.
Sweetshop
Sweetshop won five Golds for three pieces of work – Cinematography and Editing for NZTA Distractions, Direction for DB Breweries I’m Drinking it for You, plus Moving Image for Spark Play.
Alt.FX
Alt.FX won a Gold for Moving Image – 3D for AA Dinosaur v Unicorn and Beatworms for a great arrangement of the Dave Dobbyn track to make NZ Meets Japan, an award-winning piece for DDB and Lion.
Good Oil
Good Oil went on to earn a Grand Prix in Direction for NZ Meets Japan.” Sweet Shop as named Production Company of the Year.
The Emerging Talent Award went to Eliza Romanos & Gina Morgan from Colenso and the winners of the Google Student Challenge were Ashleigh Reid & Luke Ryan from Media Design School, for Lotto What you Could Skip.
But in the end, it was DDB’s night
The DDB Group won eight Golds showing strong work across two campaigns; Lotto LO5T for won in User Experience, Creative Use of Media – Integrated, Direct Broadcast and Direct Campaign plus a Grand Prix in Direct.
Lion Black Laundry also won Gold in Ambient Outdoor and then Brand Experience and Activation.
DDB also took home a multitude of Silvers and Bronzes, as well as winning the important Brand Axis Award for their enduring brand work with Lotto NZ.
DDB went on to win the coveted 2020 Agency of the Year Award, much to the room’s delight.
Comms Council ceo Paul Head said: “Axis remains an important moment, and one that we all respect in the New Zealand creative calendar because it celebrates our best creative work; the work our industry is justifiably proud of because it has looked at the world through a new lens, challenged the existing paradigms, permeated popular culture and influenced behavioural change.
“Well done to all the winners this year.
“The Comms Council Axis Awards are made possible through the support of our commercial Partners oOh!Media and TVNZ, and our important sponsors Bauer Media, NZME, The Radio Bureau, Google, Facebook, The Sweet Shop, Marsden Inch and Z Card.”
- More, including hi-res photos, at www.commscouncil.nz
- View all Axis medalists here
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